It’s generally acknowledged that having a website is important for most businesses. But do you know how to make the most out of your website?
There are several benefits to a business website that you might not realise, and many business owners aren’t taking advantage of these.
It’s a common pattern for business owners to have a website made and then… Nothing. They have the website, but they don’t make use of it, which almost defeats the purpose of having it.
Almost, but not quite! It’s still usually better to have a website gathering dust than no website at all.
In this blog post I want to share with you 8 benefits of a business website you might not have thought of. There should be at least a couple from the list that you can incorporate into your business and start making your website do more heavy lifting in your business.
Read on to find out:
- The real reasons why a website is important for business
- The true purpose of a website
- 8 benefits of a business website you might not expect
Why a website is important for business
Most businesses these days have a website, but it’s important to understand why we have websites besides the reason that “every business should have one”.
The main reason why a website is important for business is because the internet is where people go to gain information. Your website is your little slice of the internet where people can learn about your business, what you offer, and what makes you unique.
This can be achieved through social media pages as well, but having a dedicated website adds credibility to your business that a social media page doesn’t.
Think about the way you find businesses you want to work with online. Would you be more likely to trust a business that does or doesn’t have a website?
A website is also important for business because it allows you to fully customise everything. This means you can represent your brand in the most authentic way to appeal to your target audience.
Lastly, you have control over what contact information you display on your website. You can encourage people to reach out directly to get in touch with you.
In summary, the basic reasons why a website is important for business are that it allows potential customers to find you, get a feel for your business, and contact you.
But these are just the basic reasons. Read on to discover the true purpose of a website and how you can get the most use out of it.
What is the true purpose of a website?
While it’s important to have a website so that customers can find you and contact you, that’s not the real purpose of a website. It’s so much more than that.
A website’s true purpose is to be a tool for your business. A tool that you can use in countless different ways to help you grow, manage and market your business.
Getting the website is just the beginning. Don’t leave it as an online brochure, instead make the most of your website by incorporating it into your business strategies and processes.
You might be surprised just how useful it can be and how much time it can save you!
To help you get started, I’ve put together a list of 8 ways you can put your business website to work.
Benefits of a business website you might not expect
You’ll see from this list that a website can assist with many aspects of your business. It can reduce admin tasks, grow your audience, be a method of making money in itself, and even be incorporated into your service offering.
The 8 benefits of a business website that are covered in this post are:
- Grow your email list
- Provide freebies to gain trust
- Track your traffic
- Gain organic traffic
- Earn passive income
- Sell your services, physical and digital products
- Automate bookings
- Host an online course or membership
Grow your email list
An email list is arguably one of the most important assets a business can have, and it’s very hard to build one without a website.
The contact form on your website will help, as people voluntarily provide you with their email address when they submit the form.
There are other ways to use your website to build your email list, though.
One of the most common ways is to offer something in exchange for people providing their email. This could be via a banner at the top of the page, or a pop up box.
The reason this is so effective is you can get emails from a much larger percentage of website visitors compared to if you are only collecting them from people who fill out the contact form.
Provide freebies to gain trust
Speaking of offering “something” in exchange for email addresses, this is usually called a lead magnet: an offer designed to attract leads.
Lead magnets are good for many reasons, not just collecting emails, although the two usually go hand in hand.
A good lead magnet also helps to build the three relationship factors in marketing: know, like and trust. You provide something of value for free that the customer can use to make a difference in their lives. Hopefully something they enjoy using! A connection is built through this that makes them more likely to become a paying customer in the future.
It also makes them more familiar with who you are and what you do, which makes them more confident buying from you in the future because they already know, like and trust you.
Track your traffic
Did you know you can actually see how many visitors your website is getting?
It’s also really important for planning marketing strategies, as it can impact your priorities and influence your direction.
Gain organic traffic
Another advantage of a website is that you own it, you’re in control, and you can put in extra effort to increase the number of visitors. A great way to do this is have a blog on your website and prioritise SEO to gain organic traffic through search engines like Google.
Many businesses focus their content creation around social media these days. But if you leave your website out of the plan you are missing a huge opportunity to get seen. Many people still search on Google instead of through social media.
Traffic that comes from search engines can also be more likely to turn into customers, as they are looking for something specific. This is different to Instagram, for example, that shows a post to anyone that might be interested in a topic at any time. This large number of viewers aren’t necessarily interested in buying your service or product right now.
Earn passive income
If you’re going to have a blog and increase your traffic, then you could go down the path of monetising your blog. Websites have the advantage of being able to provide passive income through ads and affiliate marketing.
Most ad services that pay worthwhile money require a certain amount of visitors per month. These ads will be displayed on your website in the sidebar of your blog or below the blog post. They can be as prominent or hidden as you want.
The other most popular way to monetise your website is through affiliate marketing. This is where you provide a special link for a product that you talk about in a blog post. You then earn a commission from people clicking the link and buying the item.
As you can see, the success of affiliate marketing is also largely dependent on the amount of traffic you’re getting to your business website. But it can provide a significant amount of passive income if done well.
Sell your services, physical and digital products
Are you making use of your website to sell your product or service?
Even for physical stores, there could be an opportunity to provide an online store of some kind to your customers. So many people shop online now, it could provide a serious boost to your income.
You can also link your blog with your online store and provide customers with more information about your products and services. Or lead them to your products after they read a related blog post.
Even services can be sold on a website. If you have a set price for a service you’re offering, you can put it on your website to sell. This cuts out a lot of admin time with sending invoices and waiting for payment, as customers can buy your services immediately online.
There are many ways you can get creative and play around with using your website to boost sales in your business. And make life a bit easier for yourself at the same time!
Speaking of reducing admin time, does your business require clients to make bookings for meetings or appointments?
So much time is wasted in small businesses going back and forth to arrange times and reschedule meetings with clients. This is a really beneficial way you can put your website to work for you.
Having a booking calendar like Calendly on your website allows people to book in at a time that suits both of you without needing to arrange anything manually. It’s amazing!
This can even be used for physical bookings like doctor’s appointments or beauty salons. Some businesses might have complex options and prefer the customer to phone and make the appointment. But there really is nothing too complicated for a well designed online booking system.
Host an online course or membership
Online courses are very popular at the moment, you can find them on all kinds of topics. And you can host them directly on your website if you want!
It’s possible to build a website dedicated to your course, but you can also add a course to an existing website. This is done with certain plugins designed for courses or online memberships that can be added to websites. It’s especially easy for websites designed using WordPress.
You can also add a protected page to your website. This is a page that can only be viewed if the website visitor has the password for that page. You can use a page like this to provide exclusive information, downloads, access links and more to members. All you have to do is share the password with them!
Summary of Business Website Benefits
As you can see, the benefits of a business website are numerous, and go far beyond the expectations of an “online brochure”. It can help you make extra money, build your email list or reduce admin time. Your website should not be overlooked when developing your business strategies.
Do any of these website strategies sound like they might be beneficial for your business? Let’s discuss implementing them in the most beneficial way possible! Send me your questions or book a FREE Discovery Call.